3 Video Content you NEED for your Business

When it comes to creating digital assets for your business, we all have our own opinions about how we want to represent our brand. After many years of creating these assets for many clients, A few types of videos have demonstrated its importance.

So here are 3 pieces of video content that you NEED to build a strong social foundation in your digital storefront:

1. All-encompassing brand video 

This video has multiple uses, it has increased the perceived value of their website, a presentation piece for events, and a tool for onboarding new staff members.

2. 3 Pinned Videos

Social platforms allow a certain amount of videos which you can pin at the top of your page. This is critical for businesses to ensure that they have all the basic questions answered like "who you are", "what value do you bring" and "what mission are you on?". Covering these grounds allow you the freedom to create daily pieces of content that are catered to community building. 

3. Ads for Specific services

When it comes to creating things that represent your brand, having video assets on hand to purchase ads whenever you need is very handy. Ad videos that showcase the value you bring for your customers are evergreen pieces of content that you can cycle through year after year. 

I hope this gives a bit more direction to build a better foundation for your social presence.